Is print media gaining attention again?
We r living in the digital era and from last 20 years or so everyone is pinpointing growing businesses regarding digital world. Environmentalists too giving a legitimacy to this new business by probing against paper use. Yet Exchange4media came with some new research which shows a new trend in the rise of native (indigenous) print media in South indie. From the world of Marconi and Radio till TV and Internet, there is a boom in digital media yet it is now ready to challenge.
Reading a news in newspaper or chilling with a short story in a book is a unique experience, calm but effective and memorable yet at internet or TV a poor watcher has to tackle three mediums (voice, photography and writings) and in less than every 30 minutes he/she has to pass through plant y of news items generally related to killings, bomb explosions, adds of cheap things, Tv shows. What she/he can remember or concentrate ? Advertisers and marketing persons knew it very well and now they are shifting adds to print media again. read it
http://e.dunya.com.pk/detail.php?date=2014-03-07&edition=LHR&id=927925_18547718
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