When advertisers lead journalism
It is Daily Jang, leading newspaper
from a media group who has almost monopoly in print & electronic media in Pakistan.
No doubt, unbeatable not only due to its policy but more importantly due to its
professionalism. The picture u r watching is its front page and here the
newspaper has published an advertisement covering almost 80% area of front
page. As reader we love to read it due to news & columns and its popularity
is also dependent on it too. Advertisement is essential part yet there should
be a percentage with respect to news in it. Jang as a leading media group acts
not only as a vibrant media institution but it also an example in Pakistani
media too. It’s neither an international practice nor appropriate for readers.
Advertisers should not allow leading journalism at all.
No comments:
Post a Comment